The Future of Digital Marketing in Pakistan

Recently the world of marketing is taken over by storm, the old ways of doing conventional marketing are crumbling, marketing can no longer rely on conventional ways of market reach and consumer hype when more and more time is spent online rather then watching TV or listening to radio or travelling outside, these are the areas that were mostly tapped in previously but no longer a Brand can rely on these mediums to convey their message across their target audience.

The storm is caused by the winds of Digital mediums and the introduction of Digital Marketing & Digital Media, although market in Pakistan is still not developed for Digital Marketing but it has a very huge potential as more and more people are joining in the digital bandwagon so Brands need to realize that "If they are not digital, they are not in", through careful planning and execution Brands can really utilize the Digital Universe and maximize their reach and ROI on their advertising.


Stage of digital media in Pakistan:

Gartners Hype Cycle: best is yet to come!

Since the year 1995 Gartner has used the Hype Cycle to demonstrate how new technologies go about the changes and transform into maturity, it suggets that all technologies are triggered and they go through a peak of expectations followed by a downfall that is caused by disillusions and then through enlightenment it transforms itself into a plateau of productivity.

If we see the digital market today and compare it with this cycle we can easily comprehend that the best is still to come, this market was rightly triggered by the increased use of Digital & Social Media, followed by the hype and adaptation, the downfall can be related to the falling Facebook IPO, and now we can comprehend that through time it would develop into a more productive medium which has learned from his mistake.


Conclusion: 

So marketeers need to make sure they include digital mediums in their marketing mediums and careful understanding of consumer behavior and careful selection of mediums and channels will enable Brands to reach success like never before, Quote: Digital Marketing.

Shocking Facts about Facebook IPO

The fog is lifting, the hidden facts about Facebook IPO are finally getting crisp and clear, and as we march forward more and more facts are getting revealed every day, whether it’s about Facebook`s 42 year old CFO Eberman overstating the potential, or soaring viral response on  of falling of its stock by 50%.
  

Recently a worldwide renown columnist Andrew Ross Sorkin wrote a piece showing his concerns on claims on Facebooks CFO and claiming that he is in fact the one who has pushed the management on launching the shares at a higher price, it was him according to Sorkin who lobbied for high prices and 25% higher volume of shares then originally planned, resulting in the downfall of share price.

Also here it is to be noted that it’s not just the job of CFO to set the price and proceedings, indeed his job is to make sure company produces high profits and high results, it’s the job of the big financial advisors and consultant who were responsible for huge investments made in facebook to make sure that the placement of investments is appropriate and if there was a chance of downfall of stock they should have known the potential of the stock in near future rather than putting a blame on Facebook.

So what is the reason? Why is the stock falling? Will the stock prices increase in near future?

These are the common questions that everyone is asking and no one exactly knows the answer, the answer is simple, the stock will go down if the wrong choices are made similarly the stock will go UP if the right choices are made, careful considerations are made and Facebook ask the question to themselves that what is that our customer want, as simple push philosophy would not work as with the users when they have their own free will, and how can that will be transformed into a direction that goes with the company, that direction will come from empowering the users more and companies less.

Why not let the users choose what type of content they want to see? Some people would want to be involved in a product survey where as others would not, certainly the point is to choose and pick those who are genuinely interested and willing.

Recently more people are getting vocal about not using much Facebook as a result on lesser control on their profiles and the information that is being shared to their  friend list, as people live in different cultures and they think differently in different regions, for example people in the US and Europe are more open in sharing their life and information but the people in Middle East and Asian region are more reluctant in sharing their information to the public due to cultural and religious constraints.

As the time moves on more and more people are getting uneasy on their investments in Facebook IPO, Facebook is trying desperately to come up with solutions and ideas to raise their stock price, recently Facebooks stock raised by 2.5 Billion on a statement By Mark Zukerberg that he is not going to sell for another year, for a company whose founder`s statements are still worth billions in raise, I see a true potential and future of this stock if the management plays rightly, not relying so much on projections and forecasting on reality and also giving the users more control on the content that is being displayed and shown to their contacts and general public to increase the use and reach in other markets.

As for the investors they must know that IPOs are a huge risk and all the blame shouldn’t be on Facebooks CFO and management, but investors also have to take some ownership for their decisions and they should actually validate the claims by a company who is offering an IPO to make sure that they are working in a direction that maximizes the value of its investors.

Top 10 Android applications for Pakistan - September 2012

Android is the latest technology that everyone has been trying to get their hands on.  Androids have been available for almost the last two years.  In that time frame, there have been hundreds of android applications that have become available.

Recently android has created a boom in Pakistan, with more and more people inclined towards buying android devices Pakistan has become one of the growing markets in android devices and applications, Today i will share a list of applications that are handy and useful for the users who are using android in Pakistan.

Most of these android apps are very common, so in this top ten android apps list for Pakistan, you will learn about the best of the best for use in Pakistan and around the Globe, Not to mention you can download all of these apps for free with an easy internet search using Google Playstore.  So Let's get started:

•    Taptu – This android app has a lot of potential.  This application continues to be approved upon with more technological advancements.  You can use this top android app to learn about new things that are going on where you are living, which will make your town a lot more fun. you can add feeds from all over the world and arrange them in easy readable format for offline reading.

•    Launcher7 – The best available launcher in the market, changes your interface just like windows 7, highly recomended if you want to use and have a feel of a windows phone in your andrioid device, no crases or lags, short simple and sweet launcher.

•    Angrybirds – This i guess needs no introduction, so far the best game ever developed and roxio keeps inspiring by adding more stages and features, Also check Angry Birds Space - Curiosity Chapter.

•    Instagram – easy to use interface and highly effective and useable presets to share and use your daily pictures.

•    Alchemy Classic – Most of us like to make things on our own, this game delievers hours and hours of entertainment and can hook you up for months with its unlimited possibilities, combinations can be very difficult at times so a tutorial or a list of combination usually does the trick.

•    Extended Controls – You can use this app to help reshape your home screen buttons to use how you want to.  You can have many extra buttons which are not available.

•    Dolphin Browser – So far the best browser available in the market, easy to use and sonar brings a new edge to all the browsers, somewhat close to google chrome but slightly different when it comes to voice commands & sonar. very good additional add-ons are also available as an extention of this browser, probably one of the best browsers in town for Android.

•    Live Makkah - Live madinah - Use this app and you are going to see live feeds from Makkah & Madina, works best on Wifi, highly recomended.

•    Stick Cricket – A must have for all the cricket fans out there, only trick in this game is timing, challenging stages and advancement always makes one interested in this game.

•    WaterDrop – Amazing graphics, one of the best live wallpapers available in the play store, spcially the feature that allows you to create waves with your fingers gives a very soothing and relaxing effect to your fingers and mind. a must have!

So these are My favorite apps for September, if you have any questions or concerns you can drop me a line at comments section and i will get back to you :)